Exclusive "ROAR" Process

ROAR stands for Research, Optimization, Analysis, Reporting, the 4 steps that will deliver impressive SEO results for you.

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Every day, new innovations are made in the field of search engine optimization (SEO). While there is no one-size-fits-all formula for success in SEO, it is generally agreed that it is a long-term strategy that improves with time and effort. So, how does an SEO company achieve success? To rank highly on the Search Engine Results Pages (SERPs), it is necessary to have a good understanding of the different algorithms used by different search engines. At Bedrock SEO, we take all the relevant factors into account when formulating our SEO marketing strategy. We have a clear roadmap that we follow in order to achieve success.

Our experts will progress through a detailed and comprehensive step by step SEO process. Using various internet marketing strategies, we prioritize taking specific actions crucial for search engine rankings. This may include on-page optimization, developing title tags, meta descriptions, improving website architecture, schema and more. In addition, we create quality content that is targeted at your audience and promotes natural link building. By taking these steps, we can help you achieve better visibility in search engines and improve your overall website traffic.

The R. O. A. R. SEO Process

Step 1


Organic search queries are a key way to identify both your target market and potential customers. Keeping pace with the latest technologies in the world of Search Engine Optimization (SEO) is essential to success in this arena, and research is the best way to do so. Here at Bedrock SEO, we offer extensive research on the market, competitor research, and keyword research as part of our SEO service. We take a close look at your website, products, and services to develop a deep understanding of your business. This allows us to tailor our approach to best suit your needs and maximize your chances for success.

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Market Research

Optimizing your site’s SEO for customer experience requires good market research. Market research is an effective way to identify key customer needs and pain points, so that you can design and structure your website to meet those requirements. As well as helping you identify niches for expansion and growth, market research can provide insight into how to position your website for success. Making your site visible and appealing to potential customers is the ultimate goal of good market research.
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Competitor Research

When doing an SEO competitor analysis, you research and analyze your competitors’ links, keywords, content, and other elements so you can emulate their most successful strategies. When developing your own SEO strategy, this process can give you insight into what tactics and strategies are most effective in your particular industry or niche. By understanding what your competitors are doing, you can avoid making the same mistakes they have made, and instead implement the most effective components of their strategies

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Keyword Research

Keyword research is the process of finding and selecting keywords that have the potential to drive traffic and sales. In order to be successful in SEO, it is essential to identify keywords that are both relevant and popular. In order to conduct SEO keyword research, we use specialised software such as SEMRush, Ahrefs, and other agency level tools. The search engine also allows you to determine the level of competition for a particular keyword and the amount of traffic you would be able to generate if you ranked for that keyword.

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Step 2


There are two main types of SEO: on-page and off-page. Both are important for improving your search ranking. On-page SEO deals with optimizing the individual web pages on your site. This includes optimizing your page titles and meta tags, as well as making sure your content is keyword-rich and relevant to your audience. Off-page SEO, on the other hand, focuses on optimizing your site as a whole. This includes increasing brand awareness, building backlinks to your site, and social media engagement. At Bedrock SEO, we specialize in both on-page and off-page optimization.

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Keyword Optimization

It is important to align your keywords with the search intent of your audience. This is an ongoing process that requires constant attention in order to be successful. By doing this, you are more likely to reach your target audience and achieve your desired results.

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Content Optimization

There are four main pillars for content to rank: readability, tone of voice, consistency, and originality. Each of these SEO pillars is important in its own right, and all four must be considered in order to optimize a website for search engines.

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Website Optimization

Some important factors affecting user experience on a website include page speed, user interface, site navigation, and mobile responsiveness. By optimizing these factors, websites can become more appealing to search engines.

Step 3


After the implementation of a solid SEO strategy, it is necessary to have a comprehensive understanding of the results. Once you have established the target keywords and set the framework, you will be able to see where your website stands in relation to the competition within the search engines. As your search engine optimization company, our team reviews a list of topics including internal links, key performance indicators (KPIs) and conversion rate optimization. This gives us a better idea of your website’s user experience, site’s purpose, and business objective.

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SERP Analysis

There are a number of factors that contribute to a website’s position in the search engine results pages (SERP). These include the quality of the website’s content, the user experience on the site, the site’s page speed, and the number and quality of both internal and external links pointing to the site.

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SEO Analysis

Factors that contribute to successful SEO performance include website traffic, content strategy, keyword usage, and technical issues. By analyzing all of these factors, we can help identify areas of improvement and make recommendations for how to optimize your website for better visibility.

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Competitor Analysis

To identify your competitors, we will conduct a detailed analysis of their sites. This will give us insights into their traffic sources, marketing tactics, and share of voice. By understanding your competitors, you can make more informed decisions about your own SEO efforts.

Step 4


Google search optimization and ranking is a process that takes time and effort to achieve successful results. At Bedrock SEO, we take our responsibility to our clients seriously and keep them updated on our progress and results throughout the entire SEO process. When you work with us, we want you to be fully informed of our progress and results at all times.  Our SEO project managers team holds regular meetings with our clients in order to keep them updated on all progress being made. We offer monthly reports, performance reports, and a client dashboard.

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Monthly SEO Reports

At our company, we pride ourselves on offering comprehensive monthly reports that detail all of the changes that our clients have asked for, as well as what our team has been able to accomplish. Our reports provide an in-depth look at the progress of each project, and allow our clients to see exactly what they are getting for their investment.
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Performance Reports

As a leading digital marketing agency, we utilize cutting-edge SEO tools and automated features to constantly monitor our clients’ website performance. This allows our team to identify and address any potential issues as quickly and efficiently as possible, ensuring that our clients’ websites are always operating at peak condition.
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Client Dashboard

The client dashboard is a tool that allows users to monitor their SEO campaigns and keywords. It provides users with an in-depth look at their SEO performance, and allows them to track their progress over time. Additionally, it provides users with a variety of advanced features, such as keyword research and analysis, competitor analysis, and more.

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